Started as Art Lead and later served as Associate Art Director before becoming Art Director on New World. Led the character and creature art teams, Animation, VFX, and UI art team, defining the visual direction and ensuring the highest artistic quality. Managed three co-development studios with over 100 artists, contributed to over 20+ 2D cinematics, and provided feedback on Marketing contents, key art, seasonal campaigns, and announcement trailers. Stayed hands-on with concept art whenever possible, directly contributing to key designs and visual development.