NightHaven Key art & Marketing Campaign Art Direction
As the Art Director for New World: Aeternum – Season 10: NightHaven, I led the visual direction for the key art and announcement trailer, shaping the overall look, tone, and storytelling to ensure a cohesive and impactful reveal. I also guided the art direction for our ARG campaign—overseeing the tarot card illustrations—and took a hands-on role in developing the lore page myself to ensure narrative and visual alignment.
On the trailer, I partnered closely with LayersCreative and Marketing lead, from early concept through final delivery— from innitial pitch, reviewing storyboards, refining shot composition and pacing, guiding lighting and mood, and providing hands-on paintovers to elevate key moments and narrative clarity.
guided the art direction for our ARG campaign—overseeing the tarot card illustrations—and took a hands-on role in developing the lore page myself to ensure narrative and visual alignment.
I led the review and feedback process for all player-facing campaigns, ensuring they met our visual standards and supported the overall player experience.
